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Loam Agency

Brand Guide & Voice

A practical brand guide and voice/tone reference your team can actually use, not a 40-page rulebook nobody opens.

$3,000

Key Features
  • Visual usage guidelines

    Logo, color, and type: how to use them, and what not to do.

  • A voice and tone reference

    How your brand actually talks, with real examples your team can copy.

  • Built for daily use

    Short enough that people actually open it, not a binder that sits on a shelf.

A practical brand guide and voice/tone documentation your team can actually use day to day, not a 40-page rulebook nobody opens.

What's Included

  • Visual usage guidelines: logo, color, and type
  • A written voice and tone reference with real examples
  • Enough clarity that anyone on the team can write or design on-brand without asking permission every time

Who It's For

Teams with an existing logo or identity that needs to be made usable and consistent across a growing team.

Get started

A brand guide your team will actually open.

A practical brand guide and voice/tone reference your team can actually use, not a 40-page rulebook nobody opens.

Usable every day

Visual usage guidelines

How to use your logo, color and type, without a rulebook.

A voice and tone reference

How you sound, with real examples your team can follow.

Built for daily use

Clear enough that anyone can write or design on-brand without asking permission.

For brands that need to scale.

Who it's for

Teams with an existing logo or identity that needs to be made usable and consistent across a growing team.

What it's not

A new logo. If you need the mark itself first, start with Logo Design.

One fixed price.

The full guide, priced before you start.

Often paired with

Logo Design

Need the mark first? Start with a logo built for real use.

Branding Workshop

Agree on who you are before writing the guide.

Small Business Website

Put the guide to work on a site your team can update.

Tell us about your project. We'll tell you how we'd approach it.


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